Notes on the Loss of Inscription
"Content = No Cache". is a curious tag. Placed in the html code
it updates the content of any on line page, erasing what was written before.
It attributes a new role for writing. From now on it does not inscribe anymore.
It is recycled and fades the idea of the original source.
In fact there is not any difference between originals and copies just a continuous
movement of reorganization of data and fluxes of information.
They are identical resetting of the same informative code. But they are not
identical for the experience and this is the fascinating of the clone logic.
Its possibility of being identical being different.
But all those dynamic elements, no matter if they are images, texts or sounds,
are now made to be seen on the move, from inside the car or any other vehicle,
on the walls, in moblie phones and PDAs, in accordance to entropy and acceleration
logic.
And also according to a lack of logic of the market, which makes what it is
seen a resultant of traffic path, connection speed, browser...
Digital culture does not assure visual unit, that kind of unity that allowed
Mallarmé to revolutionize poetry, trusting the materiality of the page.
In this sense, the loss of inscription points to shifts in perception, visuality
and reading and poses an interesting question:
How to deal with an art form conceived to be experienced in between, while doing
other things?
The presentation of this discussion will be done using elements of some of the
author's web and wap art pieces, like "<Content = No Cache>",
"Recycled" and "Wop Art".